Trendjacking… what is it?
Despite misconceptions, trendjacking is used more often than you may realize. But, what exactly is it? Trendjacking is when a brand or personality hops on the popularity of a trend for their benefit. On the surface, it’s that simple, but like all things in social media, it can be a delicate art form.
Spotting an opportunity is the first step.
If you’re paying attention, you’ll often be able to sense a rise in popularity of certain memes, hashtags, or even the latest TikTok dance. Social media listening tools or a savvy social media marketing team can be a huge help.
Don’t forget the holidays. There’s emotion and hype in the holidays. When it makes sense, you can use this to your advantage! Don’t go overboard, however… throwing something up for “national french fry day” can feel inauthentic if it doesn’t make sense for your brand.
Real world events make a huge splash online. Do you remember the 2013 Superbowl? The power went out during the game as 108 million people watched gameplay halt for 32 minutes. Oreo took advantage of the situation to post a simple, but perhaps the most effective Tweet in the company’s history with a graphic of the cookie and text “you can still dunk in the dark.”
Beware of anything too polarizing. Hopping on trends can be an effective marketing tool, and in fact you’re doing yourself a disservice if you actively avoid social media trends. However, it can come with a little pushback especially in instances of polarizing, sensitive, or political events. This doesn’t necessarily mean you need to avoid these, but make sure it aligns with your brand mission and voice.
How do you *plan* for trends to… jack? In most cases, you don’t. While you can plan for the built-in hype of holidays or major events like the Olympics, it often comes down to paying attention to the social media landscape and reacting accordingly.
We can help.
It’s not easy being “always-on” when it comes to social media while keeping your business running. We’re here to help. We’re always listening, watching, tweeting, and consuming content from all corners of the social media world to stay in tune with all the latest trends and help our brand family take advantage when it makes sense.
Want to up your business’s social media game? Set up a short, FREE discovery call, and let’s chat about your goals to see if we can help!
How many followers will make you successful on social media?
It’s so easy to get caught up in arbitrary numbers of vanity metrics. Let’s be clear about this… 10,000 or even 1,000,000 followers will make zero impact on your business if they don’t actually connect or care about your content.
Instead, focus on building deeper connections with the audience you have. Learn more about why they connect and care about your business. Develop more content around that to further deepen the connections with your existing audience and attract more like-minded people.
1,000 people who are passionate about your business or mission can be all it takes to build a solid foundation.
Most people get excited for the weekend. We’re just excited to show off the incredible businesses we work with every day! It’s time for another Friday Brand Family Spotlight!
Today’s spotlight content coming from @qcfoodtruckevents, @crossroadshealthohio, @adventcoworking, & @newdirectionscle! Show them some love! ❤️
We’re always accepting more businesses and nonprofit organizations into our brand family. Interested in learning more? Give us a shout!
Social media marketing is more than casually throwing posts up… it takes a solid strategy.
You and your business deserve a strategy aimed at achieving your specific goals. We’ve got your back.
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“Twitter’s currently working on a new option called ‘Articles’, which appears to provide a means to create blog posts within the app, which would then, you would assume, be shareable, in some form, via tweet.”
(via Social Media Today)
“In late December 2021, Head of Instagram Adam Mosseri tweeted a short video outlining the platform’s 2022 priorities. In the video, Mosseri explains that Instagram intends to do much more with video in the coming year, reaffirming that Instagram is “no longer just a photo-sharing app.”
So what does that mean exactly? Although the video doesn’t go into detail, Mosseri does confirm that Instagram plans to focus primarily on growing Reels, ultimately consolidating video content around the short-form product.”
(via Social Media Examiner)