Short-form video: A marketing strategy staple.

Short-form video: A marketing strategy staple.

Short-form video content, typically considered videos under 2 minutes in length, has absolutely exploded in popularity over the past few years. Between TikTok, Youtube Shorts, and Instagram/Facebook Reels, it’s been an attention-grab sprint for platforms and creators alike.

Why is this type of content so popular? For starters, the attention span of the average person online is shorter than a goldfish — yes, seriously. Couple that with platforms designed algorithmically to feed users random videos that give them a little burst of dopamine based on their history on the app, and you’ve got something that can hook users in for hours.

Here are a few ways to level up your short-form video content:

1. Define and own your niche. If you try to appeal to everyone, you appeal to no one. You (and your content) aren’t going to be everyone’s cup of tea. Be self-aware and internally define who you (your business) truly are and create content around that.
2. Entertain. When it comes to building an audience, you can build width (more followers) or depth (deeper connections). Short-form video content with an entertainment factor can help you build in both.
3. Educate. People like to listen to people who truly know what they’re talking about. But, don’t just tell your audience that you’re the most knowledgeable, share your knowledge to become a trusted resource.
4. Don’t advertise. Social media users hate ads more than ever. There’s a reason TikTok tells advertisers “don’t create ads, create TikToks.” Create genuine short-form video content that builds a connection with your audience and the leads will follow.

Ready to level up?

In social media marketing, content is the name of the game. Understanding the nuances of each platform and type of content can feel daunting especially as popular mediums shift like the recent push to short-form video. That’s where we come in. Set up a short, FREE discovery call to discuss your social media marketing and business goals and we’ll tell you more about how we can help you level up this year!

Execution is key in the gritty entrepreneurial life. What are you executing on this week?

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Each week, we like to shine a spotlight on our brand family. Today’s content coming from New Directions, QC Food Truck Events, Advent Coworking, & Crossroads Health. Show some love 💕!

💥 Ready to level up your business’s social media? Set up a short, free discovery call to discuss your business needs and learn more about how we can help!


TikTok… Facebook… Instagram… Tweets… Shorts… Reels.
(oh my 🤪)

Social media marketing can feel overwhelming, but we’ve got it down to a science. You and your business deserve a strategy aimed at achieving your specific goals. We’ve got your back.

Our team can help custom-design the perfect plan for your business to improve its social media marketing strategy. Is it right for you?

Set up a no-obligation (seriously) discovery call to find out if we are a good fit!

Elon Musk considers new social media platform to rival Twitter and short-form video content platforms like TikTok.

Elon Musk giving ‘serious thought’ to build a new social media platform


“If Musk decides to go ahead with creating a new platform, he would be joining a growing portfolio of technology companies that are positioning themselves as champions of free speech and which hope to draw users who feel their views are suppressed on platforms such as Twitter (TWTR.N), Meta Platform’s (FB.O) Facebook and Alphabet-owned (GOOGL.O) Google’s YouTube.”

(via Reuters)

Content creator working on short-form video content

66% of Brands Spent More on Creator Marketing in Past Year

“CreatorIQ’s 2022 influencer marketing report suggests that creator-driven marketing campaigns will only continue to surge in popularity among brands in the year ahead. The report is based on a survey 150 brands and 200 influencers. “

(via Social Media Today)

Happy New Year!
– Wade Foley & The Social Grit Team