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Does Facebook even matter anymore?

Does Facebook even matter anymore? Tech trends move quickly. It feels like every few months, there’s a new platform or feature that shakes things up and shifts everyone’s attention. We’ve seen …

Why strategy matters

Why strategy matters. Have you ever tried to put together an IKEA bookshelf? No fun. Now imagine the headache if you had to attempt assembly without instructions… no thanks, right?This is similar …

👍 Customer experience is everything.

Customer experience is everything. Things like quality, branding, and price points are always important, but today’s consumer is all about experience. Experience is what makes us *feel* a certain way …