Could social media influencers be your marketing hack?
The era of social media influencers and personalities is here and thriving. Now, more than ever, social media users are connecting on a deeper level with the accounts they follow. This relationship creates opportunities for brands that once would only be possible with A-list names. Now, someone with a community of dedicated followers could be your best marketing move.
But, how can you reach your goals by utilizing influencer marketing? Here are a few things to keep in mind.
KPIs (key performance indicators) are a crucial part of any marketing plan. What are your goals and how will you measure success? Make sure these are crystal clear to yourself but also any influencers if you’re looking for an ongoing partnership.
Your target audience isn’t everyone. Define who your typical or target customer is and learn more about where they spend their attention.
Find credible influencers who people trust. You want to find influencers that make sense for your industry, but also ones who can essentially be a partial extension of your brand. Have they done any partnerships before? If you don’t see any, don’t be afraid to ask!
Discuss and set expectations. You can’t necessarily set expectations for vanity metrics (likes, follows, sales), but you can—and should—agree upon what the influencer will do for your brand, what they’ll be posting to their audience, how they will be compensated, etc.
Review results and adjust. Whether or not this will be an ongoing partnership, understanding the analytics can help you understand how successful your campaign was and what improvements can be made next time.
As people only continue to trust and love the creators they follow online, influencer marketing can be an incredibly effective way to bridge the gap between your business and your target audience. Not sure where to start? We can help you create a roadmap to success. Set up a short, FREE discovery call, and let’s discuss your goals and how we can help!
The people you surround yourself with play a huge role in your energy and attitude. Limit your time around negative people, and surround yourself with those who give off the right vibes. 🎉
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– Wade Foley & The Social Grit Team