Sales and marketing — can’t they just get along?

Getting more sales on social media.

Sales and social media can feel like a happily married couple or angry distant relatives, especially when you have a separate team for each. Your CFO wants better conversion numbers, while you’re marketing team is constantly trying to push out the latest viral TikTok dance. Like all things in life, you just need to find the right balance. Not seeing the sales come through on social media? Here are a few things to look into.

Understand your target demographic. Sales all start by having the connection between your product/service and the consumer. If nobody seems interested, perhaps you’re not connected with the right demographic. Do some research to find out who really needs or uses what you’re selling. Next, find where they are paying their attention. Each social platform has its own nuances and audience.

Truly know the industry or (at the very least) the product/service. Depending on your business, you may specialize in a certain field or perhaps sell a variety of items as more of a general store. Regardless, if you’re going to try selling a product or a service, you better understand everything there is to know about it. Don’t try to fool the audience… that’s the fast track to losing their trust.

Always provide value. Your audience follows you for a reason. Before they will ever pay you financially, you need them to have interest and pay you with attention.

Don’t sell. Yes, you read that correctly. Stop trying to sell your audience with every single post. We understand that sales are the life of businesses, but the truth is that people get tired of being sold with every post. Mixing in minimal sales-driven posts with valuable content can have a much higher impact.

K.I.S.S. No, we’re not telling you to make out with your audience. K.I.S.S. stands for “keep it simple and straightforward” or “keep it simple, stupid.” Businesses often fail to keep things simple when it comes to most things. When you actually do go to make a sale, the process of a sale should have ZERO friction. This means everything from the messaging on social media, to your links and ESPECIALLY the website. Most people will give up at even the slightest issue or inconvenience.

Paid ads. Targetting has gotten incredibly specific with tools like Google and Facebook Ads… and each platform has the ability. Spending the money to get laser-focused on reaching a specific demographic can have a much higher conversion than organic posts.

Sales and marketing often feel impossible to balance, but this is where we thrive. Our team specializes in making sure that you’re getting the most out of your social media marketing to reach your goals. Does this all feel a little overwhelming? We can help! Set up a short discovery call, and let’s see if we’re a good fit for your social media management!

We look forward to hearing from you!