Content marketing — evergreen or trending?
We are in an age where content is king. If you want your business, product, or personality to be seen, the best way to do it is with compelling, authentic content.
But, is it better to create evergreen content or jump on social media trends? Short answer… both. Let’s take a look at how each can help.
Evergreen content is categorized as content that is as relevant and useful now as it will be in the foreseeable future. This type of content is best used to establish your stance, knowledge, and experience in your niche. If you’re a plumber, an example may be “top 5 tips to keep your pipes in top shape” or “top 5 things that destroy plumbing.” These pieces are fantastic for searchable “owned media” such as your blog, newsletter, and landing pages on your website.
Trending content is just as valuable but far more timely. Trends come and go every single day. Hop on at the right time, and you could see your content skyrocket into a world of virality. Miss the mark, however, and you could be hearing crickets. Content that follows trends is likely to see the best impact on social channels where your audience is actively spending their time and engaging. Don’t forget, trends can also be specific to each social media channel. This can take a bit of patience and diligence in your marketing strategy. You can’t plan for a trend you don’t know is coming — stay agile.
There are really no hard rules when it comes to content marketing, but for evergreen versus trending content, this is a great place to start. It’s likely you’ll find a combination that works best for you. Aside from the content categories above, don’t forget to continue sharing content around your authentic story, mission, products, and brand.
If this all sounds overwhelming, we’re here to help! We specialize in social media strategy and full-service management, giving you one less thing to worry about. Set up a short discovery call, and let’s see if we’re a good fit for your social media management!
We look forward to hearing from you!
When we think of this in terms of business, the goal of the 80/20 rule is to identify actions/inputs that are the most productive and make them the priority.
Audit your priority list for the week. Often, tasks that we think are “moving the needle” are actually just keeping us busy, and thus holding us back from efficiency.
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Brand Family Weekly Content Highlights
When you work with us, you’re more than just another client, you’re joining our brand family. We love our brand family! We want to give them the spotlight they deserve.
Here are our favorites pieces of spotlight content this week from Advent Coworking, Queen City Food Truck Events, Embrace the Space Between, and New Driections.
“Any aspiring entrepreneur hoping to get “Shark” Kevin O’Leary’s attention with a business pitch better be able to answer this question: What’s the next big thing for small business?”
LinkedIn Shares New Case Study on How Jabra Utilizes LinkedIn Ads to Target Key Buyers [Infographic]
“LinkedIn has published a new case study which highlights how audio equipment maker Jabra used LinkedIn’s various ad tools to maximize connection with key decision-makers in order to capitalize on increased demand amid the WFH shift.”
(via Social Media Today)