Are you making these common social media mistakes?
Social media has become far more than an app that we check at the end of the day. It has become a constant in our everyday lives. Now, more than ever, brands have the power to connect and have direct communications with their target audience. But, every day, we still see businesses making a few common mistakes that are hindering their growth.
Here are a few common mistakes to avoid.
Posting content that isn’t platform-specific. Each platform is different, as well as the mindset of the person consuming content on that platform. Adjust your content to match the platform you’re sharing on.
Not providing value. People “like” content and follow brands because of the connection they feel. That connection often stems from value — whether that be in the form of entertainment, education, and personal attachment.
Using content only once. One great thing about content is that it can be repurposed. Use that piece of content again in a month or two on the same platform, or switch it up a bit and repurpose it on another platform.
Not using hashtags. Many people think the era of hashtags is over. While it’s a bit faux pas to use hashtags on Facebook, it’s still incredibly powerful on Instagram, LinkedIn, Twitter, and TikTok. But, don’t overdo it, or else you risk looking spammy.
Inconsistency. 1 post last week. 4 posts the week before. None this week… yikes. Consistency is key on social media. Both in your posting cadence, as well as branding. People like to know what to expect when following a brand.
Ignoring your audience. This. Is. Huge. Social media needs to be social. Posting is important, but listening and engaging is perhaps the most important key to developing deeper connections with your audience.
Not having a plan. This sounds obvious, but it’s a common mistake especially among small businesses who are just starting on social media. It’s important to determine your goals so you can map your actions accordingly. Are you trying to drive traffic to your website? Are you trying to increase brand awareness? is your business product, service, or subscription-based? These are all things that will dictate the best approach.
We’re here to help you develop and execute your social media strategy! You focus on the business, we’ll take care of your social channels. Set up a short discovery call, and let’s see if we’re a good fit for your social media management!
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Brand Family Weekly Content Highlights
Our brand family deserves the spotlight. Each week, we are featuring content from a few of our amazing clients.
Here are our favorites pieces of spotlight content this week from Charlotte Readers Podcast, Blue Tide Creative, New Directions, and Crossroads Health.
“Most startups fail. Yet, building a startup from scratch takes a lot out of you – time, money, emotional investment, etc. Because of this, if you decide to take the plunge and start your own startup project, it’s very important to be sure you’re working on something worthwhile from the very beginning.”
“As part of its ongoing effort to improve Stories interaction, Instagram is making a change to the way that external links are shared within Stories frames, with the current ‘Swipe up’ links to be removed from the process entirely, and replaced by its new ‘Link’ sticker option instead.”
(via Social Media Today)