7 crucial social media strategy tips for 2022.

7 crucial social media strategy tips for 2022.

How’s your social media strategy looking for the new year — really? Could you use a few social media strategy tips? If you’re like most businesses, you’re wingin’ it hoping for the best. The issue with this “strategy” is that it almost always leaves you scrambling and doesn’t usually move the needle toward any specific objective. It’s the perfect time to reevaluate your social media strategy and adjust for the new year. Here are 7 social media strategy tips you must include for 2022:

1. Get specific about your goals. This is a good opportunity to ask yourself what goals really matter for the new year. Remember that sales-only goals are nearly ineffective on social media.
2. Reevaluate your target audience. Let’s be honest… your audience isn’t everyone. Even if you think you know who your audience is, your analytics may suggest otherwise. Check out the analytic tools within each platform to see who actually follows and engages.
3. Analyze everything. If we could only give you one social media strategy tip, this may be it… Analyze EVERYTHING. What content of yours has performed well historically? What are competitors doing better than you on social media? Truly dig deep and analyze what’s working to build a better strategy for the future.
4. Define a content schedule. Consistency is key to building a presence online. It’s okay to switch things up once in a while, but setting a schedule with your goal in mind is good for both you and your audience.
5. Plan ahead, but with flexibility. Don’t just whip up today’s post, get ahead a few weeks or months with content that will certainly still be relevant. Leave room for flexibility, but working ahead in batches will save you a TON of time, and save you from scrambling for a last-minute post.
6. Get real with your audience. Content has taken a huge shift toward authenticity. Many people are skipping content immediately if it doesn’t feel personal. Quality standards are still valid, but give your audience that personal connection they want by documenting the “real” moments of your business.
7. Choose the right platforms. Contrary to popular belief, you don’t need to be active on every platform. If the platform makes sense and you have the resources, go for it. But, it’s most important to triple down your resources where your audience truly lives.

Diving into these social media strategy tips not really your thing? Building a strategy can feel like a daunting, never-ending process — in a way, it is. This is where we thrive, and we want to help you with 55% OFF for your business strategy into the new year. Set up a short, FREE discovery call to discuss your business and social media marketing needs. If it feels like a good fit, sign up for 6 months of social media management, and receive 55% OFF your initial strategy session. Hurry, this deal expires on 12/31/21!

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